November 10, 2006
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Best Buy Bans Use of Merry Christmas In Advertising
Best Buy has announced they will be using "Happy Holidays" this coming Christmas shopping season, and they will not be using "Merry Christmas."
Dawn Bryant, a spokeswoman at Best Buy Co. Inc., says their advertising will not be using the term "Merry Christmas." "We are going to continue to use the term holiday because there are several holidays throughout that time period, and we certainly need to be respectful of all of them," Bryant said. Click here for reference article.
While many other retailers have decided to return to the traditional "Merry Christmas", Best Buy will not be among them. Best Buy considers the use of "Merry Christmas" to be disrespectful.
But while Best Buy, the largest consumer electronics company in the nation, will not be mentioning Christmas, they sure do want the shopping dollars from those who remember the Reason for the season.
Sincerely,
Donald E. Wildmon, Founder and Chairman
American Family Association
Take Action
Send an e-mail to Best Buy telling them of your disappointment at their decision to ban Christmas in their advertising. (You may receive an auto-reply. If so, that is ok. Don't worry about it, your e-mail has been received.)
Forward this to your friends and family so they can learn of Best Buy's decision.
Here's my email to Chairman Schulze (feel free to borrow any and all you want!):Dear Chairman Schulze,
Just a note to let you know I am deeply disappointed in your decision to ban the word Christmas in your "Christmas" promotions. I ask you to reconsider. If, however, you still refuse to use Christmas I will be shopping elsewhere.
I find it deeply disrespectful to CHRISTIANS that you refuse to recognize the very reason that your company's sales spike during December. It's NOT ramadan. It's NOT Channukah. It's NOT Kwaanza.
It's the date to celebrate the birth of Christ, our lord and savior.
Good luck to your company if you decide to disrespect the very culture that built your business.
